Makejoy was sparked by common ground, out of a passion to uncover and share beautiful — often untold — stories.

The most joyful part of discovering something new is uncovering stories that creators and places don’t always see for themselves.

Makejoy encourages thoughtful choices, to support people and quality over anonymity and quantity. When we get to peek at the backstory of a brand, business, restaurant or object, it often circles back to a person, a family, a tradition —  its meaning grows deeply and we form the connections that we were unconsciously seeking.

Makejoy.